- Rebecca Tomasis
- 7 days ago
- 5 min read
Launching a successful conference starts with one key element, a professional website that helps drive registrations and builds your event's credibility.
Whether you’re planning a regional expo or an international summit, Wix’s website builder helps you create a website from scratch that attracts sponsors, exhibitors and attendees all without needing a developer.
Building a website conference arms you with everything you need to manage your business online, from automated registration systems to built-in SEO tools and customizable event templates.
TL;DR: How to create a conference website
Short on time? Here’s what you’ll find in this guide:
Use a conference website template and start building your site today.
Step | What to Do | Why It Matters |
1 | Choose Wix as your website builder | Get professional design and AI tools |
2 | Pick your domain | Build a memorable brand identity |
3 | Choose your template | Start fast with event-ready layouts |
4 | Customize your site | Add your schedule, exhibitors & more |
5 | Optimize for SEO | Attract attendees and sponsors |
6 | Publish and promote | Share your site and grow registrations |
Why conference professionals choose Wix
Trade conference organizers have unique needs from their website, from showcasing exhibitors to handling attendee registration. Wix isn’t just a website builder it’s a complete event management solution designed to help you succeed.
With Wix, trade professionals can:
Build trust with professional, mobile-friendly designs
Increase attendance with SEO optimization and built-in marketing tools
Simplify event logistics using Wix Events for ticketing and RSVPs
Monetize through sponsorship and exhibitor pages with integrated payment options
How to build a trade conference website in 6 steps
01. Choose a website builder
Start your conference website building journey by choosing an all-in-one website builder that combines design flexibility with powerful AI building tools. Wix for example has an intuitive drag-and-drop editor, event-specific website templates and built-in web hosting to help you create a professional, high-performing website without coding.
Pro tip from Marine Levy Belder, product marketing manager at Wix:
When it comes to website building, one of the biggest challenges for business owners is the amount of time needed to create one. With AI, everything is much faster and easier. Business owners can now build their own websites, update their content and create or enhance images with minimal effort. AI is revolutionizing the world, and the technology is expanding into everything we do.
Looking to build a great site in minutes? Start a conversation with Wix's AI website builder and you can do exactly that.
When you choose a website builder you can make a website for free, or choose from a paid plan. The cost of building a website can vary depending on the plan you choose.
Learn more: Best event website builders
02. Pick your domain
Your domain name should represent the vibe and branding of your conference event. With Wix, you can easily purchase and connect a custom domain that matches your event’s brand, for example, www.globaltechsummit.com. A clear, professional URL helps establish trust with your vendors and attendees, while making your conference more recognizable. Wix also provides domain management tools and automatic SSL certificates, so your site is secure, branded and easy for attendees and sponsors to remember.
Learn more about how to register a domain for your conference website.
03. Choose your website template
A website template is a fast and easy to to create a great conference website or really any type of website. You can get started fast with Wix’s collection of event-ready website templates designed specifically for conferences, expos and summits. Each template comes with pre-built sections for schedules, speakers, sponsors and ticket registration. You can preview the designs and tailor them instantly using the Wix Editor. Whether your style is modern and bold or sleek and professional, website templates give you the perfect foundation for your conference.
Build your own version of a conference website using this templates:
Template name: Design conference website template
Template name: Conference production company (efficient) website template
Template name: Business conference website template
04. Customize your site
Turn your website template into a unique and useful experience that represents your trade conference by customizing its web design. Personalize your site's colors, fonts and layouts to match your event branding.
Learn more: What makes a good website
You can do as much or as little of this as you feel comfortable with, not everyone is a design whizz and the beauty of a template is that you don't have to be. Add essential pages like Agenda, Speakers and Exhibitors and integrate interactive elements such as countdown timers or video banners.
Be inspired by these event website examples.
Pro tip from Dafna Rabin Wix Templates design team lead:
Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience.
Learn more about how to design a website that works for your conference event.
05. Optimize for SEO and other marketing activities
Help attendees, sponsors and exhibitors discover your event online with built-in SEO tools (these come included with every Wix site). From automatic metadata generation to keyword guidance and schema markup, it walks you through optimizing titles, alt text and ither key on page optimizations.
06. Publish and promote
Once your trade conference website looks how you want it to, you can hit publish. Then think about how to promote it using Wix's Marketing Tools, think email campaigns, social media integrations and analytics dashboards that track visitor engagement. You can even connect Google Ads or Meta campaigns directly through Wix. With a few clicks, your site goes live and starts attracting exhibitors, attendees, and sponsors worldwide.
Learn more about the benefits of a website for your conference.
Conference website examples (all built with Wix)
VisComm
The VisComm website promotes the annual Visual Communication Conference for visual communication enthusiasts. Its minimalist website design makes it easy to access all the details you need like event dates, past conferences and submission deadlines.
Key information is easily accessible.
Trust is built with a clear event story and easy contact.
A cool visual style meets simple navigation to get people involved.
Love this design? Build your own version of conference website using the same template:
Template name: Design conference website template
Reactor
Reactor’s website for their EntreConference is a masterclass in clean design and clear communication. The layout uses bold typography and a vibrant color scheme that feels energetic and youthful perfectly matching its target audience of young entrepreneurs. Everything you need to know from the event schedule to speaker profiles is easy to find making the user journey simple and direct.
A user-friendly design that guides visitors straight to important information.
Strong visuals and compelling copy that capture the event's dynamic energy.
An organized header menu makes it easy to find what you need.
Love this design? Build your own version of conference website using the same template:
Template name: Law firm website template
How to create a trade conference website FAQ
How do I make my conference website stand out?
Using customizable templates where you can alter the colors, fonts and other design elements to represent your conference's vibe is one way. Also you want to make your site as easy to use and navigate as possible.
Can I sell tickets with a conference website made on Wix?
Yes, with Wix Events you can manage ticket sales, collect RSVPs, and handle payments directly through your site.