- Nesia Sadeh
- 2 days ago
- 9 min read
Updated: 1 day ago
Get started by: Creating an online store →
The next best-selling product probably won’t come from a flash of genius—it’ll come from something that quietly annoys people every day. The drawer that never closes smoothly. The desk that’s always a little too cluttered. The water bottle that leaks just enough to ruin a bag. Most people shrug and move on. Entrepreneurs pay attention.
Finding products that sell is about noticing what people have learned to tolerate—and turning those moments into business ideas that solve real problems. Once you’ve found a product worth pursuing, the next step is learning how to start a business and how to create a website to bring it to market. This guide walks you through how to spot hidden opportunities, validate ideas and design products that feel like they should have existed all along.
Ready to start selling? Create an online store with Wix.
What makes a good product to sell online?
A good product to sell online quietly makes life easier or solves a problem people didn’t even realize they had. It’s practical intuitive and instantly makes sense to the person using it, so they feel it was made just for them.
The most profitable products are simple to handle ship and store. They often offer ways for people to come back for more—like add-ons, upgrades or refillable parts—so the business grows naturally. When a product genuinely improves daily life, demand sticks and you don’t have to rely on trends to keep it selling.
How to find products to sell online
01. Solve a problem or fulfill a need
The best products fix problems people barely tolerate but silently face every day. Look past the obvious annoyances and spot those little frustrations that create constant, low-key stress. Catching these small issues is a big step in figuring out how to sell online.
See where frustration hides
Watch daily routines and break them into steps. Look for moments where users slow down, struggle or feel small but repeated irritation. Ask yourself: what tasks do people tolerate even though they are inefficient, uncomfortable or stressful? These subtle problems often reveal opportunities for products that save time, reduce stress or simplify life.
Office workers deal with neck strain from laptop screens, wrist fatigue from keyboards and eye strain from poor lighting. A standard ergonomic chair improves posture but a chair with adjustable arm angles, built-in lumbar support and breathable fabric tackles multiple issues at once.
Home cooks don’t hate their kitchen tools—they hate inefficiency, clutter and extra cleanup. A cutting board that doubles as a prep tray or storage container reduces steps and mental load. Scour Reddit, Quora and niche forums for repeated complaints or “I wish someone made…” statements to find unserved needs.
Turn complaints into opportunities
Small irritations often reveal bigger opportunities. Items that prevent recurring frustration or save time are easier to sell. For example, a cable organizer that labels cords tackles both visual clutter and confusion, a problem most generic organizers ignore. Targeting subtle pains like these sets your product apart from the competition.
02. Focus on product niches you understand
Really knowing a niche well helps you spot problems others might totally miss. Sure, passion is great, but truly understanding how people use things and what they really need helps you see issues coming and build solutions that actually make sense.
Dig deeper into customer needs
Start by observing how people interact with products and identify where current solutions fall short. Look for weaknesses in usability durability or convenience that often go unnoticed.
For example fitness beginners often find that resistance bands snap or lose elasticity unevenly. Creating reinforced bands addresses these issues directly boosting user confidence and safety.
Similarly pet owners often worry about their pets' anxiety boredom and safety. A slow-dispensing treat toy or an interactive puzzle can solve several of these problems at once making it more valuable and engaging for both the pet and the owner.
Find small but valuable markets
Look for subcategories within a niche where small, unmet needs gather. Mass-market products often miss these, but solving them creates huge value.
Take home office setups, for example. They involve more than just desks and chairs—think lighting, temperature control, cable management and workflow organization. A desk organizer that doubles as a charging station or storage solution tackles multiple overlooked needs at once.
Learn more: Can I sell products with Wix?
03. Check demand and competition
Looking at sales rank or review count isn’t enough. To find profitable products, you need a clear method to spot gaps in the market and measure real demand.
Analyze reviews and customer feedback
Start by reading reviews—both good and bad—across marketplaces like Amazon, Etsy and eBay. Look for repeated complaints or workarounds customers use because products don't fully meet their needs. Pay attention to phrases like “I wish it had…” or “Why doesn’t anyone make…?” These reveal pain points competitors ignore.
For example, a posture corrector may slip or pinch during use, frustrating buyers who tolerate discomfort because alternatives are limited. A kitchen gadget might be hard to clean or store, causing users to abandon it after a few uses. By addressing these issues like adding adjustable straps or modular components you create a product that feels superior and solves real problems.
Look at related markets
Once you've analyzed your niche, look for related audiences facing similar challenges. You can often adapt niche products for these adjacent markets, which helps reduce competition and boost potential demand.
Take a yoga mat, for example. One designed for studio use could be tweaked for home users by adding space-saving features, multi-use surfaces or portability enhancements. Or think about desk organizers. While popular with office workers, they could easily be tailored for students or freelancers, solving the exact same workflow issues in a fresh new context.
Check online demand for products
See what people are typing into search engines and which products they can easily find. Use tools like Google Trends, Ubersuggest or Ahrefs to check how many people are looking for certain items and where there aren’t enough good options. This helps you spot where people are interested but have few choices so you can create a product they actually want.
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04. Explore trending products
Trending products often gain sudden online attention because they simplify life, offer a unique aesthetic or spark curiosity. These trends can originate in niche communities, forums or small social groups before hitting mainstream platforms like TikTok, Instagram or YouTube. By understanding the core drivers behind a trend—convenience, style or novelty—you can better distinguish products with lasting potential from those with only fleeting hype.
Where to find emerging trends
Monitor niche forums, Reddit threads and small Instagram communities. Enthusiasts often spot new products before the general public, giving you a head start. Use Google Trends, keyword tools and social listening to see which products people are searching for, discussing or modifying with workarounds. This shows real interest and unmet needs rather than just popularity metrics.
Spot gaps in trending products
Look at trending products and identify what’s missing. For example, foldable water bottles went viral for portability, leak prevention and easy cleaning. A posture corrector might trend, but adding discreet straps, breathable material or an adjustable fit solves complaints users tolerate.
Track micro-trends early
Small, engaged communities often spot products before they hit the mainstream. Paying attention to their discussions can highlight items that enthusiasts love but aren't widely available yet. Adopting these trends early lets you offer exclusive products, boosting interest and sales before competitors catch on.
Check if a trend will last
Use observations and data together to make sure you act on trends with long-term potential, not just short-lived virality. Track search volume over time, social engagement consistency and recurring questions in forums. Products that solve repeated needs, improve routines or add convenience—like compact kitchen tools or ergonomic desk accessories—keep demand beyond the first spike.
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05. Validate your product idea
Validation isn't just about getting likes or running surveys. It's about seeing how people actually use your product and spotting the disconnects between what they expect and what they get. Real-world observation reveals subtle issues that surveys or polls often miss.
Watch how people use your product
Watch how users interact with your prototypes or early versions. A portable desk organizer might look amazing online, but users could ignore compartments struggle to fit it on small desks or find certain features confusing. Recording these interactions or gathering structured feedback helps pinpoint usability issues and areas for improvement. When you iterate based on real behavior, you ensure the product meets actual needs, not just assumed ones.
Try different product versions
Try offering multiple versions with slight differences in design materials or functionality to see what resonates. For instance, different sizes colors or modular components can reveal what users truly value. Dig through user comments on forums reviews and social media for clues like “I wish it had…” or “Why isn’t there a version that…?” These insights uncover hidden desires and lower the risk of launching a product that misses the mark.
Learning how to make money online? Explore the best print on demand products to build a store that scales effortlessly
06. Consider storage and shipping
To make storage and shipping manageable, choose products that are compact, lightweight and durable. But it's not just about size—you also need to think about shape, fragility and how items fit together. Products that fold, nest or compress can save warehouse space and cut shipping costs. Small design tweaks like detachable parts or collapsible features can make packing easier and reduce damage in transit.
Packaging is also crucial. Use protective materials that don’t add bulk or weight. For instance, a set of silicone baking mats can roll up tightly with minimal packaging, cutting shipping costs and storage space compared with rigid trays.
Think about the unboxing experience too. Items that are simple to unpack, assemble or start using reduce frustration and returns. A compact toolset with labeled compartments that snaps together for storage saves space, ships efficiently and makes setup straightforward. Planning for storage and shipping during the design stage helps you cut costs, streamline operations and scale your online business more effectively.
07. Choose products that maximize value and revenue
Profitability means picking items that keep costs low, minimize complications and let you earn more per sale. The right product choice upfront can mean the difference between thin profits and a sustainable business.
Low-maintenance and durable: Items that don't break easily or require frequent replacements cut support costs and returns.
High perceived value: Products that solve multiple problems or combine features let you charge more without adding production complexity.
Opportunities for repeat revenue: Items with consumables add-ons or modular upgrades create ongoing sales without new customer acquisition.
Simple storage and handling: Products that fit easily on shelves or in boxes cut down on warehouse and handling costs.
Optimize long-term demand: Don't chase short-lived trends. Products that stay useful over time—like versatile kitchen tools or ergonomic office accessories—hold their margins because they sell steadily without constant redesign or marketing pushes.
Scalable production: Pick products that are easy to produce in larger quantities without a huge cost increase. Standardized materials minimal assembly steps or modular designs help you scale sales while keeping unit costs low.
How to sell products online with Wix
Selling products online with Wix is straightforward and flexible, making it ideal for new and expanding businesses. You can start with a free plan to validate your ideas then upgrade to a paid plan to connect a custom domain name and unlock advanced eCommerce features.
Wix is a strong choice because it merges an easy drag-and-drop website builder with integrated tools for payments shipping marketing and SEO, eliminating the need for multiple platforms or plugins. It also supports dropshipping so you can sell products without managing inventory yourself.
Set up your store: Wix's intuitive editor and pre-designed website templates help you design professional-looking store pages fast. Add high quality images, clear pricing and detailed descriptions for each product. Organize items into categories to make browsing simple for customers.
Manage inventory shipping and dropshipping: Track stock, set alerts for low inventory, and manage multiple product variations. Wix integrates with dropshipping apps, letting you automatically fulfill orders from suppliers without storing products yourself. You can also set eCommerce shipping rules based on location, weight or price, keeping logistics simple.
Accept payments securely: Wix supports multiple payment options including credit cards, PayPal and other digital wallets. You can even set up recurring payments for subscription products. All transactions are encrypted to keep you and your customers safe. Learn more: What is Wix payments, eCommerce website security
Promote and optimize: Wix comes with built-in marketing tools to run email campaigns, offer discounts, create pop-ups and boost your SEO. Analytics show which products perform best and help guide your strategy to grow revenue faster.
Expand your reach: Connect your Wix store to marketplaces like Amazon and Etsy and social platforms like Instagram and Facebook. Sell across multiple channels while managing everything from one dashboard saving time and reducing complexity.
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