- Joanna Kramer
- Oct 5
- 7 min read
Ready to create a salon website? A beautiful, functional website can help your beauty business stand out, attract new clients and make managing bookings and services easier with an online scheduling tool. From showcasing your portfolio to highlighting your specialties, your website becomes the perfect online extension of your salon or other service business idea.
With the right tools and a clear plan, building a website that reflects your style and supports your business goals is easier than you might think. Follow this step-by-step guide to launch your salon’s website and start making an impact online.
Read also:
Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.
TL;DR: How to create a salon website
This guide covers the key steps to launch a salon website that attracts clients and runs smoothly. Start by choosing the right website builder. Then pick a website template or use AI to create a design. Next, choose a domain name and website hosting. Design your site to reflect your salon’s style, and finally, promote and launch it to reach new clients.
Step | What to do |
Choose a website builder | Pick a platform that makes it easy to design, host and manage your salon website. |
Select a template or use AI | Choose a pre-made template or let AI create a custom design that reflects your salon’s style. |
Pick a domain name and set up hosting | Choose a memorable domain and reliable hosting so clients can find your site online. |
Design your site | Customize colors, fonts, logo and visuals to match your brand and showcase your services. |
Promote and launch | Share your website on social media and other channels to attract new clients. |
How to create a salon website
01. Choose the right website builder
A website builder should make it simple for you to create and manage your salon’s online presence without needing design or coding skills. The best platforms give you full creative control with intuitive drag-and-drop tools, so you can customize layouts, update content and keep your site fresh with ease.
When evaluating platforms, consider infrastructure, speed and security. A strong foundation ensures your pages load quickly, your booking system works smoothly and your clients have a seamless experience. Cost is important too—choose a plan that fits your budget while still offering professional features like hosting, domain connections and integrated marketing tools.
Templates can save you time and provide a polished starting point. Look for salon-specific templates that already include the pages and features clients expect such as services, booking and testimonials. From there, you can personalize the colors, fonts and imagery to match your brand.
Expert tip from Esin D. Habif, product marketing lead outbound at Wix:
"As a creator or entrepreneur, you're often wearing multiple hats. You're designing the website, you're optimizing for SEO. This means you need a website builder that makes it easy for you to do all of those things on the same platform and still deliver as if working with experts in those fields."
Waste no time and create your site from start to finish with Wix's website builder.
02. Select a website template or use AI
Your website should have the same impact on visitors as a perfect blowout or manicure. Browse through pre-made salon templates that match your aesthetic and functional needs, as well as these health and wellness website templates. Templates are designed to give your site structure while allowing full creative freedom to make it unique.
And remember, Wix’s AI website builder can create the website of your dreams for you in seconds. Simply answer a few questions about your salon and AI will generate a ready-to-customize site complete with pre-written copy, images and built-in features like online booking. You can then tweak colors, fonts and layouts in the Wix Editor to make the site truly your own.
Learn more about how to build a website with AI, the best AI website builders.
03. Choose a domain name and website hosting
Your domain name is how clients find your salon online, so make it memorable and professional. Ideally, include your salon’s name or a relevant keyword like “hairsalon” or “nails” so visitors immediately understand what you offer. Keep it simple—avoid unusual spellings, long phrases or special characters.
Before committing, do a domain name search to see what’s available. If your ideal domain is taken, try a domain name generator to explore creative alternatives or add your city name to stand out locally. Don’t forget to compare domain pricing to find an option that fits your budget.
Once you’ve chosen a domain, reliable website hosting is essential. Hosting stores your website’s files and ensures visitors can access them without delays. Look for a solution that is fast, secure and scalable as your salon grows. Good hosting supports smooth booking, fast load times and uninterrupted access for clients.
With Wix, you can register your domain and host your site in one place, making it easy to get online quickly.
04. Design your site
The design of your website should reflect your salon’s style and brand personality. Choose a color palette that complements your space, team and aesthetic. Pick readable fonts that match your brand identity, sticking to a primary, secondary and accent font to keep your design consistent and cohesive.
Professional photos are a must. Use high-resolution images of your salon interior, your team and your work to give visitors a real sense of what to expect. Consider creating a logo with a free logo maker if you don’t have one—this will strengthen your brand and help your website feel polished. A well-placed logo in the header or as your favicon adds a professional touch while improving navigation.
Your site should also include the essential pages clients expect:
Homepage: Welcome visitors with a strong visual, your salon name, a tagline and a clear call-to-action button like “Book Now.”
Services: List all offerings with descriptions, pricing and appointment duration. Include online booking links to capture clients immediately.
About us: Share your story, introduce your team and highlight your salon’s values to build trust.
Gallery/portfolio: Show off your best work including before-and-after photos if relevant.
Testimonials: Feature client reviews and photos (with permission) to provide social proof.
Contact: Include your address, phone number, email, social media links and a Google Map. Consider placing contact details in the footer on every page.
Optional online store: If you sell products, include an eCommerce section to boost revenue.
Keep your content clear and concise. Ask yourself, “Does this information help a client decide to book with me?” If not, leave it out. Less clutter keeps your site approachable and easy to navigate.
Try out some beauty logo ideas or learn how to make a barber logo.
05. Promote and launch your website
Have you ever wondered how you can get your website among the first few results that show up on Google when someone searches for a business like yours?
Search engine optimization (SEO) ensures your website can be found by people searching for your services. Choose keywords that potential clients are likely to use such as “hair color [city]” or “nail salon near me” and include them in page titles, descriptions and image alt text.
Local SEO is equally important. Register your salon with Google My Business and display your location prominently on your site. This helps Google direct clients searching in your area straight to your business.
Once your SEO foundations are set, it’s time to share your site with the world. Social media is a powerful tool to drive traffic. Share your website links in your bios, embed feeds on your site and promote individual service pages with direct booking links. Each page having its own URL lets you target the right audience on social platforms or through email campaigns.
Expert tip from Lilach Goldis, social media manager at Wix:
"Identify the social media platforms your audience is active on the most and get an in-depth understanding of what it takes to rank in them. For example, converting your Instagram carousel posts into a Reel can capture attention more effectively and boost your content's impact, ultimately leading people to visit your site."
Monitor your site’s performance with analytics to see how visitors interact with your pages. Use these insights to refine content, improve user experience and increase bookings.
Looking for inspiration? Check out these hair salon websites to elevate your salon's online presence.
Why trust Wix’s experts?
This article was written by Wix’s in-house experts, who have years of experience helping people create and grow successful websites. Every tip, template suggestion and example comes from real Wix projects, designed to help you launch a website that looks professional, runs smoothly and supports your long-term goals.
At Wix, we’ve helped millions of creators, business owners and entrepreneurs bring their ideas online. Our team stays at the forefront of website design, user experience and SEO trends, ensuring the guidance we provide is practical, actionable and rooted in real-world results.
You can trust this blog as a go-to resource for every stage of your website journey, from setting up your first page to scaling your site into a lasting online presence.
Learn more: Salon marketing strategies
How to create a salon website FAQ
What should be included on a salon website?
A comprehensive salon website should include essential information such as services offered, pricing, business hours, location details and contact information. Feature an attractive gallery showcasing your salon's work, team profiles with stylists' credentials and an easy-to-use appointment booking system. Consider adding client testimonials, special promotions and relevant blog content to enhance engagement and SEO.
How do I design my own salon shop?
Designing your salon involves considering both aesthetic and practical elements. Choose a cohesive color scheme that reflects your brand, invest in comfortable and stylish salon furniture and ensure proper lighting. Optimize the layout for functionality, providing comfortable waiting areas and efficient workstations. Consider a theme that aligns with your salon's identity and invest in quality salon equipment. Pay attention to details like mirrors, décor and music to create a welcoming atmosphere for clients.
How profitable is owning a salon?
The profitability of owning a salon depends on various factors, including location, target market, management skills and marketing strategies. Successful salons often focus on offering high-quality services, effective marketing to attract and retain clients and efficient business operations. Proper financial planning, competitive pricing and staying updated with industry trends can contribute to a profitable salon business.
How much would it cost to build a website for a salon?
The cost of building a salon website can vary based on factors like design complexity, features and whether you hire a professional or use a DIY platform. DIY platforms may cost a few hundred dollars, while hiring a developer for a more customized site could range from a few hundred to a few thousand dollars. Learn more about how much a website costs.
Comments