- Yoon Jeong Cho
- Oct 6
- 14 min read
Looking for the best coaching websites to inspire your own? From layout and color schemes to messaging and client engagement strategies, these sites highlight the best website designs built on Wix that attract and retain clients. Exploring these examples can give you a clear sense of what works in the coaching industry and why design matters for credibility and conversions.
No matter your specialty, coaching is a profession that allows you to harness your love for helping others, while making your unique skills profitable, too. Whether it’s bringing confidence to your clients through improving their lives, careers, health or more, coaching is a fulfilling career path that allows you to share your passion and knowledge with others. The global coaching industry is projected to reach $7.30 billion by 2025, showing just how much opportunity exists for coaches online.
Ready to take your own coaching business online? As you explore these examples, we’ll highlight key elements so you can learn how to build a website from scratch with a website builder.
Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.
TL;DR: best coaching website examples
We reviewed dozens of coaching website examples across different niches — from life and business coaching to fitness and wellness — to find the ones that really shine. Each example was evaluated based on design, clarity, usability and how well it turns visitors into clients.
The table below summarizes the key areas we evaluated to determine the best coaching websites:
Feature | What we looked for | Why it matters |
Visual design | Modern, minimal and on-brand aesthetics | First impressions build trust and professionalism |
Clarity of message | Clear niche, mission and value proposition | Helps potential clients quickly understand your offering |
User experience (UX) | Intuitive navigation, fast loading and mobile responsiveness | Keeps visitors engaged and reduces drop-offs |
Conversion features | Booking forms, CTAs and lead magnets | Encourages visitors to take action |
"One of the things that helped me grow the most was creating my own website, where I can show everyone how I can help them." - Elena Blanco, child educator specializing in learning difficulties
15 best coaching website examples
01. Phase 20: best career coaching website
Nicole Michler quit her high-flying corporate job to start her own career coaching business, Phase 20. A key ingredient of her success has been offering a very specific service to a niche demographic—helping women in their 20s and 30s to claim their senior titles and earn six-figure salaries. Read about Nicole's journey in 'How this career coach quit the corporate world for solopreneur success.'
What we love:
The website places Nicole’s personal story front and center, helping to humanize the brand and make her business more relatable to newcomers.
A comprehensive customer testimonials section acts as social proof, clarifying service benefits for prospective clients.
Free resources offered as downloadable guides provide actionable content for visitors and capture leads for Nicole.
Like what you see? Build your own coaching website using this same template.
Template name: Coaching professional website template
02. Cultivated Life Coaching: best leadership coaching website
Cultivated Life Coaching is a leadership and inclusion-focused coaching company helping individuals and organizations align with values of diversity, equity and belonging. The website is professional and mission-driven, with a clear emphasis on systemic change and executive empowerment.
What we love:
The “Our Purpose” section outlines CL Forward’s commitment to equity-centered coaching and consulting, making their mission crystal clear from the start.
Case studies and detailed service offerings build trust with potential clients looking for coaching, facilitation or workshops with measurable outcomes.
Thoughtful design and clear navigation make it easy for organizational leaders to find what they need quickly.
Like what you see? Build your own coaching website using this same template.
Template name: Motivational speaker website template
03. Coach Crapo: life coaching for athletes and their families
Coach Crapo's website is a unique coaching brand built around empowering fathers and their families. With a focus on mentorship, leadership and faith-based guidance, this site offers a refreshing, relatable approach to life coaching for parents and youth.
What we love:
The homepage introduces “Coach Dad” in a warm, personal way, immediately building trust with visitors through storytelling and lived experience.
Services are laid out clearly for parents and youth, making it easy to understand the benefits of each program.
The blog includes motivational posts and practical parenting tips that support ongoing engagement and position Coach Dad as a reliable mentor.
Like what you see? Build your own coaching website using this same template.
Template name: Diet coaching (warm) website template
Learn how to start a blog using a free blog maker for your coaching website
04. Mastery: best brand coaching website
As a coaching business that focuses on helping brands grow, Mastery does a great job at branding its own website content to showcase its exemplary skill. Their professional web design is elevated with cutting-edge design elements, such as on-trend background gradients, captivating animations and quality visuals.
What we love:
Mastery uses varied backgrounds, patterns, abstract imagery and video to make browsing visually engaging.
The coaching website uses candid language to connect with customers, addressing common branding issues while offering solutions.
Its footer features a clever tagline, “Leave behind the ghost of business past,” paired with a clear proposition and a call-to-action to request a call.
Like what you see? Build your own coaching website using this same template.
Template name: Business consulting company website template
05. Kate Simon: best real estate business coaching website
For Kate Simon, watching her clients’ personal lives and businesses transform is a passion that developed from her own experience of personal growth. Her coaching website is one of the best examples of how to cultivate a loyal following, using valuable content to foster connections with new and returning visitors.
What we love:
The "Candidly Kate" blog builds trust and a following by sharing the coach's experience.
Kate offers free workshops for download, a great way to introduce clients to her services.
Clear descriptions, calls-to-action and easy navigation help visitors book Kate's wide range of services.
Like what you see? Build your own coaching website using this same template.
Template name: Marketing blog website template
06. Coach Select: best coach networking website
Coach Select’s website color scheme is professional and attention-grabbing, using a clean black, gold and white design to represent their unique expertise. As a network for individual corporate coaches, each aspect of their career coach services is clearly outlined on the website.
What we love:
Homepage has a “What makes us different” section that shows visitors the company's unique values and services.
The user-friendly services pages have an outline of offerings, detailed descriptions and an FAQ to address specific inquiries.
An embedded video on the homepage shares the company's mission and engages visitors.
Like what you see? Build your own coaching website using this same template.
Template name: Business consulting company website template
07. Aly Gray Fitness: best fitness coaching website
Aly Gray is a personal fitness coach who empowers her clients with confidence and resources to embrace a healthy lifestyle. Her website radiates her passion and personality, featuring a clean design and exceptional elements that are a testament to her commitment and expertise.
What we love:
Aly's website uses media to share her positive energy and inspire visitors to start their fitness journeys with her.
Her “AG Fit Fam” loyalty program gives clients unlimited access to virtual classes, online cookbooks, and live workouts, making fitness affordable and building a community.
Free content like YouTube videos, blog posts and website classes give new visitors a taste of Aly’s coaching style.
Like what you see? Build your own coaching website using this same template.
Template name: Fitness trainer website template
08. Coach K Athletics: best athletic coaching website
Based in New York City, Kenon Tutein is an athletic specialist providing basketball and softball coaching services. His Coach K Athletics website is an informative platform, presenting his extensive experience and the diverse range of services he offers within the world of sports coaching. Kenon organized his “sports” section, dedicating two separate pages for his basketball and softball services. Each page outlines his expertise with an overview of his coaching experience, including playbooks and notable accomplishments.
What we love:
His website kicks off with a personalized sports logo (bats and a basketball), instantly showing off his expertise and unique brand.
Kenon’s site makes sign-ups easy, letting clients complete medical and consent forms online.
Clients can book sessions directly on the site, making it convenient to schedule appointments.
Like what you see? Build your own coaching website using this same template.
Template name: Art store website template
09. Full Life Coaching: best life coaching website
Full Life Coaching is a coaching website that brings a fresh and holistic approach to career transitions, featuring a bright and welcoming design. The site stands out for its unique "career personas" concept, inviting visitors to see themselves as Launchers, Revolutionaries, or Pivoters so they can get support tailored to their journey. This engaging coaching website also features strong testimonials and a "Book Your First Free Session" call-to-action, making it easy for visitors to feel understood and confident as they take their next step.
What we love:
A unique "career personas" framework helps visitors self-identify and connect
A free introductory session removes barriers for potential clients
Detailed testimonials provide strong social proof and build confidence
Like what you see? Build your own coaching website using this same template.
Template name: Start from scratch website template
10. Lead & Learn Solutions Unlimited: best life coaching website
Lead & Learn Solutions Unlimited is a life coaching platform built to help individuals reclaim their power after trauma or hardship. With an emphasis on personal development, emotional healing and self-leadership, the site speaks directly to those looking to stand back up after being knocked down. The site offers a range of support, from 1:1 coaching to books and motivational content, making personal development accessible at every stage.
What we love:
The tagline—“Learn to stand up so you can move forward”—sums up the site’s empowering mission and creates an emotional connection from the start.
Testimonials and a clearly outlined coaching process show what clients can expect and highlight the transformation they’ll experience.
The design and copy balance inspiration with action, motivating visitors to take that next step toward healing and self-belief.
Like what you see? Build your own coaching website using this same template.
Template name: Business coach (energetic) website template
11. Living the Life Coaching: best transformational life coaching website
Living the Life Coaching is focused on personal growth and emotional healing for women of color. With a bold, empowering design and deeply personal messaging, this site is a powerful example of how to blend professional credibility with soul-led transformation.
What we love:
The homepage headline—“Create the life you were made for”—sets an inspiring tone and immediately connects with visitors’ aspirations.
A standout feature is the variety of media offerings, from podcasts to webinars and coaching packages, making it easy for clients to engage on their own terms.
The site includes a “Let's get started” CTA that clearly outlines next steps, simplifying the user journey for first-time visitors.
Like what you see? Build your own coaching website using this same template.
Template name: Coaching professional website template
12. Development Corps: best executive coaching website
Development Corps focuses on leadership development and coaching for organizations and executives. Its website is a standout example of professionalism in the coaching space, appealing to corporate clients with its clean layout, strategic messaging and results-driven case studies. Each service—whether it’s executive coaching, facilitation or strategic planning—is presented with clarity, making it easy for organizational buyers to understand offerings and outcomes.
What we love:
The homepage immediately communicates the brand’s focus with a powerful headline: “Coaching leaders to transform systems.”
Case studies and client logos add credibility, helping site visitors understand the scope and impact of Development Corps’ work.
New clients can easily fill out a contact form to book a free chat.
Like what you see? Build your own coaching website using this same template.
Template name: Business growth coach (energetic) website template
13. Nicole Oran Coaching: best life coaching website for creatives
Nicole Oran is a creative coach and intuitive guide who helps clients tap into their creative power. Her coaching website feels like an inviting personal space—part blog, part resource hub—with a soft visual identity that speaks directly to creative professionals and empaths. The homepage includes a concise, emotionally resonant value proposition: “Get clear. Create. Expand.” It sets the tone for what clients can expect.
What we love:
A free “Creative Clarity Workbook” builds her email list and shows off her coaching style.
Her blog, “The Channel,” shares personal reflections and guidance, building trust and giving a taste of her voice.
The “About Me” section on the homepage creates an instant connection by sharing her personal journey.
Template name: Coaching professional website template
14. Basketball Catalyst: best sports coaching website
Basketball Catalyst provides a high-energy, action-oriented website for basketball coaches and players looking to improve their game. The site effectively funnels visitors toward its dedicated app, which houses a massive library of categorized video content for all skill levels. With testimonials from NBA and WNBA players, Basketball Catalyst immediately establishes its credibility and value.
What we love:
A dedicated app offers easy access to a library of training content
Testimonials from professional players provide powerful social proof
Categorized content makes it simple for users to find relevant drills
Like what you see? Build your own coaching website using this same template.
Template name: Music studio website template
15. Reid Ready: professional development coaching website
Reid Ready Coaching is a professional and credential-focused website aimed at aspiring and established coaches. The site immediately builds authority with clear logos for its ICF and DISC certifications, making it a go-to resource for those serious about their coaching practice. It effectively segments its offerings for individuals seeking certification and organizations looking for team development solutions.
What we love:
Prominent certification logos establish immediate credibility
Dedicated sections for coach training and corporate solutions cater to different audiences
A community membership option provides a clear path for ongoing professional development
Like what you see? Build your own coaching website using this same template.
Template name: Business consulting company website template
The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses.
Design tips to create best coaching website
Once you decide how to make money as a coach—whether you’re a life coach, career coach, or specializing in a niche like nutrition—a great coaching website will help you showcase your passion, promote your services and attract new clients.
Below, we’ve gathered up some of the best tips for how to make a coaching website to help get you started.
Choose the best website builder for your needs
The right website builder will start you off with a strong foundation for bringing your business online. With user-friendly drag-and-drop or AI technology, website-building software simplifies the process of how to create a professional website, making it accessible and efficient. You’ll also have access to marketing and management tools to help your website traffic and business grow.
When choosing the right website builder, you’ll want to consider how much a website costs using each platform. Also think about choosing software that prioritizes important factors such as performance, security, mobile optimization, web accessibility, SEO and customer support.
Many platforms, like Wix, offer free plans with the option to upgrade to paid features. This cost-effective approach allows small businesses to create a website without the need to hire an expensive web designer or developer.
Learn more about some of the best AI website builders.
Learn from the best coaching websites
Before you start designing your own website, it’s a great idea to gain inspiration from the best website examples in the industry. This can help you better understand the market and your audience while providing valuable insights into potential visual elements and functional tools that could complement your website.
While you do this, consider it competitor research as well. Learn from their strengths and weaknesses while understanding how your own site and business can stand out online.
Start with a website template
Pick a website template that already includes many of the foundations you need to get your coaching business online successfully. Think about the type of website you want to make for your coaching business, and what tools and design features you need to start before customizing it with your own brand language. Explore free coaching website templates to simplify the process and ensure your site meets all your needs.
Think about your brand
Starting a coaching business involves building an entire brand to effectively represent your services. This branding should be reflected throughout your website, including your coaching business's colors, language, fonts and logo. Consistent branding will help enhance recognition and memorability while communicating your unique qualities, values and goals to set you apart from competitors.
Include the right pages and content
Once you’ve chosen the right website template, you’ll want to add the right pages and content to your website. We recommend including the following:
A homepage that has inviting and informative content to welcome visitors. Since this is the first interaction with your site, it should include your business name, logo and some information about what you do.
A services page that clearly outlines what you're offering. This can include detailed descriptions, pricing and a booking integration to make it easy for clients to sign up.
An online store for selling items like books, merchandise or other forms of content is a great way to monetize your site and take advantage of eCommerce tools.
Contact details so visitors know how to get in touch with you. You can also consider including a contact form or chatbox to simplify the communication process.
A great user interface that makes your site intuitive for visitors, taking both mobile optimization and web accessibility into account.
Clear navigation, including a website menu and internal links, that help users find the content and tools they need.
An About Us page that helps people get to know you and trust what you're all about.
Strong CTAs (Call-to-Actions) that guide visitors toward specific actions, such as signing up, purchasing or contacting you.
Learn more: How to plan a website
Develop your business’s marketing strategy
Starting a business these days requires an online presence, and a website serves as one of the best ways to represent yourself online, promoting your services and unlocking opportunities to make money as a coach.
Effective coaching marketing will help you reach a broader audience and connect with individuals who can genuinely benefit from your services and expertise. Regardless of the aesthetic appeal you achieve with your website design, it's essential to consider innovative approaches to attract more traffic and transform new visitors into devoted customers.
Marketing strategies for your website can include:
SEO practices that improve your site’s ranking on search engines like Google.
Social media marketing to build a bigger following while offering your audience diverse and consistent content to connect with you.
Starting a coaching blog that allows you to showcase your expertise as a coach or consultant. By consistently delivering high-quality content on insightful topics, you can position yourself as a thought leader with a deep understanding of the industry. A blog can also enhance visibility by improving your site’s SEO.
Email marketing is a great way to keep your audience engaged by sending regular tips, offers and updates. You can encourage website visitors to sign up on your website using a form builder.
Best coaching websites FAQ
What makes a good coaching website?
A good coaching website should be visually appealing, easy to navigate and clearly communicate your services and expertise. Key features include testimonials, a blog or resources section and a simple way for clients to book sessions or contact you. Mobile responsiveness and a professional design help establish credibility and trust.
What type of coaching is in most demand?
Coaching niches like career coaching, executive coaching, health and wellness coaching and life coaching are currently in high demand. These areas address personal and professional growth, making them popular among individuals and businesses seeking improvement and balance.
How much should I expect to pay for a life coach?
Life coaching fees vary widely, typically ranging from $75 to $300 per session, depending on the coach’s experience and location. Some coaches offer packages or group sessions at discounted rates, while high-profile coaches may charge significantly more. Always clarify pricing and session details upfront.
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